The link between Geographical Indications (GI) and Sustainable Development Goals (SDGs) of the United Nations 2030 Agenda is strong as the promotion of GI products through Pro Stock Markets can contribute to the multiple dimensions of sustainability.
At Go Origin we’re fully committed to promoting GI products because their production is often tied to traditional ecological knowledge and the cultural identity of the producing communities. This production process supports environmental sustainability by safeguarding biodiversity and natural ecosystems, and it promotes social sustainability by preserving local traditions and community empowerment.
Geographical Indications also play a crucial role in the eradication of poverty. Anchored in the Pro Stock Markets, they enable access to new markets for local producers, thus increasing their income and improving their livelihoods. This is particularly important for small-scale producers and marginalized communities who lack access to formal markets. The Pro Stock Markets for GI Products establish a direct link between producers, traders and consumers, promoting fair trade and ensuring that producers at the origin receive a fair price for their products, while consumers truly appreciate their connection to the place of origin.
Overall, the Pro Stock Markets are a valuable tool for sustainable development enabling Geographical Indications to promote environmental conservation, social equity, and economic growth. The SDGs aim to create a world of sustainability, and through the promotion and recognition of GI products, a critical step in the attainment of these goals is taken.
The success of the sustainable development agenda requires collaboration between the various stakeholders, including governments, civil society, the private sector, traders and producers. The Pro Stock Markets are a new value-chain that adopts and promotes Geographical Indications supporting this partnership as they offer a unique opportunity to harness the economic, social, and environmental potential of local communities at origin.