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Global digital commerce jumps to $26.7 trillion (€22.5 trillion)



The dramatic rise in digital commerce amid movement restrictions induced by COVID-19 increased online retail sales’ share of total retail sales from 16% to 19% in 2020, according to estimates in a United Nations Conference on Trade and Development (UNCTAD) report published on 3 May.


Global digital commerce sales jumped to $26.7 trillion globally in 2019, up 4% from 2018, according to the latest available estimates. This includes business-to-business (B2B) and business-to-consumer (B2C) sales, and is equivalent to 30% of global gross domestic product (GDP) that year.


The report estimates the value of global B2B digital commerce in 2019 at $21.8 trillion, representing 82% of all e-commerce, including both sales over online market platforms and electronic data interchange (EDI) transactions.



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