Olive Oil Market: Protection and Potential



Olive oil benefits from a growing interest from consumers in the global market due to the gradual popularity of the Mediterranean diet, the superior quality of some types of olive oil, and the proven health benefits of its consumption.


As a product with high economic value, olive oil is more prone to the risk of fraud. Geographical Indications (GIs) and the international agreements that protect them are valuable attributes in combating fraud and counterfeiting when associated with other characteristics that enhance and communicate the traceability of these products.


The application of the Go Origin System to Gi in the olive oil sector ensures the qualification of all participants in the value chain. It also allows them access to tech, legal and financial resources that guarantee confidence in the origin and quality of all references made available to the consumer, with reliable, clear and real-time information.


Olive oil sector key indicators:


  • The European Union is the main producer (67%), consumer (53%), and exporter (65%) of olive oil in the world.

- Within the EU, Spain is the largest olive oil-producing country (63%), followed by Italy (17%), Greece (14%), and Portugal (5%).

- The main destination markets for European olive oils are the USA, Brazil, and Japan.

- There are more than 140 oils with GIs.

- Production growth (22%) in the next decade is pointed out.

  • Outside the European Union, Tunisia (10%), Turkey (7%), Syria (4%), Morocco (5%), and Algeria (3%) are the main producers.

  • The current market share of premium quality organic olive oils is small but growing.